Ph.D., Consumer and Design Sciences, Auburn University, Auburn, AL, 2023
M.F.A, Luxury and Fashion Management, Savannah College of Art and Design, Atlanta, GA, 2014
B.B.A, Entrepreneurship, Jackson State University, Jackson, MS, 2011
A.A.S, Fashion Design, International Academy of Design and Technology, Chicago, IL, 2007
Robinson, E. M. & Chattaraman, V. Enhancing the efficacy of brand activism messaging: A construal level theory approach. (Phase I of research complete; Further research necessary; Summer 2024 for manuscript submission)
Robinson, E. M., & Kwon, W.-S. Consumers' engagement with brands’ BLM social media campaigns: Impact of brand commitment. (Research complete; Spring 2024 for manuscript submission).
Robinson, E. M., & Reid-Partin, K. The effects of Black Lives Matter on African American consumer response. (Research in progress).
Robinson, E. M. & Chattaraman, V. When “woke” marketing goes wrong: The effects of woke-washing on consumers’ positive and negative brand intentions. Journal of Consumer Studies. (under review)
Chattaraman, C., Lee, Y. M., Robinson, E. M., Book, A. J., & Al-Amin, F. The effects of social distance and front-of-package claims on healthy food selection: Moderating role of perceived importance of eating healthily. Nutrients, 15(15), 3427. https://doi.org/10.3390/nu15153427
