Classification: Undergraduate Senior

What drew you to the program?
I am very interested in customer behavior, which influences the retail industry and has always captivated me. This program provides an extraordinary chance to learn more about it while working alongside my friends and professors. I'm excited about the opportunity to study new retail trends and consumer preferences since it will help to shape the industry's future. 

How has the program helped you achieve your academic or career goals?
My participation in retail research initiatives has sharpened my critical thinking abilities and taught me how to use data-driven insights to address practical problems in the retail industry. The program boosts my ability to evaluate customer behavior, and market trends have improved, which has been very helpful for my academic work and will be essential for my future work in retail strategy.

What aspects of the program (e.g., courses, instructors, support, etc.) have you found most valuable?
I have been able to relate theoretical concepts to actual difficulties encountered by retailers today because to the hands-on learning experiences, which include retail simulations and real-world case studies.

What advice would you give to someone considering joining the program?
Be ready to dive deep into research. It can be challenging and time-consuming. However, it offers a competitive advantage when you enter the retail sector and is immensely gratifying. The workload is not overwhelming, but with other commitments, keep strong time management and stay organized!