Skip to main content

Degree Plan

Retailing and Consumer Science, B.S.

Retailing and Consumer Science is designed to develop professionals who can research, improve and better understand global retailing, consumer products, and customer experience through a lens of innovation.  Graduates from our program are able to apply these concepts to individual consumers, families, service agencies, corporations, and retail marketers of products and services. Retailing and Consumer Science focuses on analyzing the consumer as a social and economic unit of society and on the process of merchandising products to consumers.  Coursework integrates consumer behavior with retailing, business, and technology courses to prepare students for emerging careers.

Professional development in this program includes trend analysis, selling, merchandising experience, internship, self-assessment, professional goal setting, understanding owning and operating a small business, networking and portfolio development. Processes of retail marketing and consumer affairs are emphasized.

Graduates will:

  • Apply retail management techniques and principles to the buying and selling of products and services: includes brick & mortar, e-Commerce, and other sites.
  • Have the option to enhance their professional development through the Digital Retailing and Consumer Science (online) courses (E-RCS), allowing students to earn income while acquiring skills from remote locations.
  • Demonstrate the relationship between consumers and businesses through employment in the fields of retail marketing, fashion, sales, buying, public relations, and education.
  • Display global technology expertise required for the retailing professional in today’s marketplace.