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Study Explores the Role of Social Media in Political Consumerism
By

mjones4 [at] Central.UH.EDU (Marilyn Jones)  (713) 743-5630

Olivia Johnson
Olivia Johnson, assistant professor of retailing and consumer science, has published a research article in Social Media + Society, a peer-reviewed, open-access journal that focuses on advancing the understanding of social media and its impact on societies past, present and future.

In the article, “Are You Connected Through Consumption? The Role of Hashtags in Political Consumption,” Dr. Johnson cites the usage of social media during the debate surrounding National Football League games that began with Colin Kaepernick’s response to increased violence toward people of color by police and his decision not to stand for the national anthem. His was one of the most visible international and political social protests that evoked a proliferation of online responses using hashtags.

Read the entire article at: Social Media + Society